Media

Blog

DC-10

It’s not about who you are or what you wear. DC-10 plays great music and you dance. It does what it says on the tin. It’s natural. It’s authentic. It serves PYPR.

 

Martin Heidegger teaches the importance of authenticity in life. When a steak knife is used to cut steak on a plate it achieves authenticity in its being- not when it is used to cut a shoe on a late night shopping channel nor when it is thrown at a scantily clad magician’s assistant in a stage show to the temporal delight of the crowd.

In a nightlife scene that is obsessed with Studio 54 tradition of glittering facades and beautiful but ultimately, empty promises  DC-10 is one of the last examples of the Heideggerian ideal. It even refuses to bow to the current personality cult surrounding DJ’s and the biggest names in electronic music play here for drink vouchers and gladly.  DC-10 plays music. Great music. DC-10 provides two big empty hangar spaces so you can dance- and dance like no one is watching you. Because no one is. It’s not about how you look. It’s not about how you dance. It’s not about who you are or what you wear. DC-10 plays great music and you dance. It does what it says on the tin. It’s natural. It’s authentic. It serves PYPR.

 

Blog

KM5

There is no venue in Ibiza that better embodies the spirit of PYPR.

One evening on first my time in Ibiza, having overslept siesta, we left the hotel after 1am looking for somewhere to eat before meeting friends in a club. Driving on the road from San Jose to Ibiza town,  just past the 5 km marker, we saw some lights coming from a small roadside shop and we pulled into the driveway with modest hopes of a slice of tortilla,  so unassuming was the frontage. Other than the 5km road marker near the driveway there wasn’t even a sign.

Stepping through the shop interior to the terrace and garden gave a sense of wonderment akin to stepping through the back of a wardrobe and finding yourself in a restaurant & lounge bar version of Narnia. An amazing collection of the wonderful- whether food, music, people or drinks. The waiting staff were dressed like Vaudevillian actors and didn’t so much serve as perform. We arrived hungry, grumpy and stressed that all the kitchens were closed. We entered an unassuming doorway and across the threshold, we were transformed into happiness and wonderment. There is no venue in Ibiza that better embodies the spirit of PYPR.

 

Reviews

Chill-out drinks challenge buzzy brands

Why are chill-out drinks a huge success?

Advertising agency J. Walter Thompson says that they [feel-good drink products] are part of a new group of so-called slow-down or anti-energy drinks, which are expected to be one of the top food trends of this year (2010).

Click to read more.

Reviews

Trends in calming beverages

Research published in Mintel’s 2009 report

Research published in Mintel’s 2009 report, “Functional Beverages – US” finds that there is strong demand for functional beverages that work as mood enhancers and stress relievers. Nearly half (45%) of all functional beverage buyers expressed a desire for beverages that help enhance mood, while another 49% of all functional beverage users would like more beverages with the benefit of relieving stress. Although this functional benefit represents just a small percentage of beverage activity worldwide, drinks positioned around [these functions] have more than doubled from 2006 to 2009 and should continue this trajectory through 2010.

Click to read more.